Anita Roquete

Anita Roquete has a strong background in the telecommunications industry with a focus on B2B sales and marketing. Anita began their career at Claro in 2007 as a Coordinadora de Vendas Top Accounts / Governo, before moving on to become a Gerente Regional Vendas Corporativas. In 2015, they joined Embratel as a Gerente Regional de Vendas, responsible for the Media, Finance, and Rio 2016 projects. Anita then returned to Claro in 2017 as a Gerente Regional Vendas B2B Rio de Janeiro e Espírito Santo, overseeing a team of 100 employees. In 2022, they transitioned to the role of Head de Marketing de Produtos e Serviços at Claro Brasil. Throughout their career, Anita has demonstrated expertise in product and service development, sales team management, and driving market competitiveness.

Anita Roquete has a Bachelor's Degree in Administration of Companies from Pontifícia Universidade Católica do Rio de Janeiro, which they obtained from 1996 to 2000. In 2015, they completed a program in Teaching English as a Second Language at EC English Language Centres Alumni. Anita also holds a Master of Business Administration (MBA) in Business Management from Fundação Getulio Vargas, which they earned from 2012 to 2016. Additionally, they have completed courses in Product Marketing Management from ESPM Escola Superior de Propaganda e Marketing in 2023, Data Science, Strategy, and Innovation from Perestroika in 2016, and Interactive Marketing from Fundação Getulio Vargas in 2017.