Carlos Araujo Santos

Carlos Araujo Santos has extensive work experience, starting in 1983 as a gerente de leasing at Banco de Boston. Carlos Araujo then worked as a Commercial Director at J.H.Santos from 1987 to 1997. Carlos Araujo went on to serve as a Commercial Director at Ceramica Portobello from 1997 to 2000, where they were responsible for franchised stores and the commercial management of the network. Santos then joined Grupo RBS, where they held multiple roles, including Commercial and Marketing Director of RBS TV, General Director of Television, and General Commercial Director. At Grupo RBS, they successfully implemented new commercial policies, increased the number of TV advertisers, and created synergy and integration between TV broadcasting companies. Santos later worked as a New Business Director at Claro Brasil and Net Serviços.

Carlos Araujo Santos has a BA in Business Administration from Pontifícia Universidade Católica do Rio Grande do Sul, which they obtained in the years 1981-1985. Carlos Araujo then went on to specialize in Marketing at Federal University of Rio Grande do Sul from 1987-1988. Carlos also pursued a Specialization in Strategic Management at Unisinos-RS from 1995-1996. Carlos Araujo furthered their education with an Executive STC - Skills, Tools, and Competencies program at Northwestern University - Kellogg School of Management in 2004. Finally, Carlos completed the Advanced Management Program at Harvard Business School in 2007.