Guilherme Luchesi

Guilherme Luchesi is an experienced professional in digital analytics with a focus on data governance and strategy at Claro Brasil, serving as Coordenador de Digital Analytics (COE) since April 2021. Responsibilities include ensuring compliance with privacy regulations, structuring scalable data architectures, and facilitating data-driven decision-making. Previously held roles at Claro include Tech Lead and Web Analytics Consultant, where leadership in technical demands and implementation of Google tools were key focuses. Prior experience includes an Analyst of Digital Analytics at ZOLY, overseeing data implementation and validation, and various technical roles at Folha de S.Paulo and Rentalcine. Educational qualifications include a postgraduate degree in Big Data Analytics from Universidade Presbiteriana Mackenzie and a degree in Systems Analysis and Development from Uninove.