Jaqueline Cotta

Senior B2b Marketing Manager | Customer Lifecycle, SME

Jaqueline Cotta is a seasoned professional in B2B marketing and market intelligence with extensive experience in leading transformation projects and data governance. Currently serving as a Senior B2B Marketing Manager at Claro Brasil since May 2025, Jaqueline previously held significant roles at Oi from July 2014 to 2025, achieving notable results in the B2B segment, including a 35% increase in service penetration and successful automation of partner platforms. Jaqueline's background includes positions at Embratel, Vivo, and Algar, where expertise in competitive intelligence and marketing strategy contributed to substantial business growth. Academic credentials include an MBA in Marketing and Communication from USP and a degree in Journalism from Unitri.

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