Karina Cervantes

Audiovisual Communications Manager at Clase Azul México

Karina Cervantes serves as the Audiovisual Communications Manager at Clase Azul México since January 2023, where success includes enhancing production times by 30% and significantly improving campaign execution quality. Previously, Karina held the position of Marketing Manager at El Palacio de Hierro from July 2020 to December 2022, overseeing the flagship campaign Noches Palacio ¡Bailemos! 2021. Experience as a Key Account Manager at both Residencia and Menta Producciones S.A. de C.V. involved leading impactful digital strategies and client negotiations. Roles in experience marketing and festival coordination were also carried out at Grupo Medios and Makken, respectively. Educational qualifications include a degree in Marketing from Tecnológico de Monterrey, a Professional Certificate in high impact marketing campaigns from Universidad Panamericana, a Master’s degree in Playwriting and Screenwriting from CENTRO, and ongoing studies in Writing for Television at SOGEM.

Location

Mexico City, Mexico

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Clase Azul México

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As a fully Mexican-owned and operated company, Clase Azul honors its legacy, and seeks to reveal the authenticity, artistry, and heart of Mexican culture to the world.  Clase Azul has been creating ultra-premium spirits for more than 25 years, and its portfolio offers the highest quality Tequila and Mezcal, made in their own distilleries with a flawless attention to detail.   Today, Clase Azul has expanded beyond spirits with new experiences and products that embrace the richness of exquisite Mexican craftsmanship.  “We exist to captivate the world through the magic of Mexican Culture, while transforming ourselves into better human beings”. Clase Azul México 


Employees

201-500

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