Karina Cervantes

Karina Cervantes serves as the Audiovisual Communications Manager at Clase Azul México since January 2023, where success includes enhancing production times by 30% and significantly improving campaign execution quality. Previously, Karina held the position of Marketing Manager at El Palacio de Hierro from July 2020 to December 2022, overseeing the flagship campaign Noches Palacio ¡Bailemos! 2021. Experience as a Key Account Manager at both Residencia and Menta Producciones S.A. de C.V. involved leading impactful digital strategies and client negotiations. Roles in experience marketing and festival coordination were also carried out at Grupo Medios and Makken, respectively. Educational qualifications include a degree in Marketing from Tecnológico de Monterrey, a Professional Certificate in high impact marketing campaigns from Universidad Panamericana, a Master’s degree in Playwriting and Screenwriting from CENTRO, and ongoing studies in Writing for Television at SOGEM.