Apurva Nidhi

Apurva Nidhi currently serves as a Senior Officer in Merchandising at Classic Fashion Apparel Industry Ltd. Co., focusing on product development for Adidas apparel since July 2023. Prior experience includes being a Management Trainee and Merchandise Planner at Lifestyle International Pvt Ltd, where Apurva received an award for the best graduation project at NIFT Bhubaneswar, involving the re-launch of a plus-size womenswear brand. Apurva has also held roles in fashion cataloguing, retail planning for a CSR initiative, handloom research, and various internships involving research and development, production processes, and textile performance testing. Apurva holds a Master's in Fashion Management Studies from NIFT Bhubaneswar and a Bachelor's in Fashion Technology from NIFT India.