Cathy Z. Wang

Cathy Z. Wang is an accomplished marketing professional with extensive experience in digital marketing and campaign management. Currently serving as a Lifecycle Program Manager at ClassPass since November 2023, Cathy previously worked at EmblemHealth as a Digital Marketing Campaign Specialist, where responsibilities included optimizing web navigational menus, utilizing Adobe Experience Manager for webpage development, and implementing end-to-end campaigns through stakeholder analysis. Prior experience encompasses roles as an Email Marketing Specialist at DEFINITION 6, and an Event Marketing and Demand Gen Co-op at Cobalt.io, where achievements included significantly increasing event registrations and improving email engagement metrics. Cathy’s career began with experience in partner marketing at ServiceNow and customer service at Starbucks, alongside earlier roles in restaurant management and sales. Cathy holds a Bachelor's degree in Marketing and Management Information Systems from Northeastern University.