Travis Lathrop

Travis D Lathrop, MBA, is an experienced executive with a robust background in sales, marketing, and operations across various industries. Currently serving as Chief Revenue Officer at Classy Llama since February 2022, Travis leads global sales and marketing efforts for an eCommerce provider. Previous roles include operations consultant and financial advisor, where responsibilities included client acquisition and financial goal assessment. As Team Leader/CEO at Keller Williams Realty, Travis positioned one of the largest offices among over 800 franchises in the top performance metrics. Additionally, Travis held the role of Regional Admission Director at Universal Technical Institute, transforming an underperforming region into a top performer. Early career experience includes management positions at Fabick Cat and Caterpillar Inc., where Travis excelled in driving sales and market share even during challenging economic periods. Academic credentials include a Master of Business Administration from the Jack Welch Management Institute and a degree in Agriculture Systems Management from the University of Missouri-Columbia.