Ricardo Howell Polo

Ricardo Howell Polo has a diverse work experience in various industries. From 2011 to 2012, they worked at Diebold Nixdorf as a Sales and Marketing Analyst, where they conducted research in the Latin American security industry. Ricardo then joined British American Tobacco from 2012 to 2014, starting as a Trade Marketing Developer and progressing to become a Trade Marketing Representative. From 2015 to 2017, Ricardo worked at Geometry Colombia as an Account Director/Strategic Planner, handling campaigns for various clients. Ricardo then moved to Kia Colombia as a CRM and Social Media Marketing Chief from 2017 to 2019. From 2019 to 2021, they worked at Samsung Electronics as a Channel Marketing Manager, responsible for brand communication and sales. Ricardo then took on the role of Retail Manager at Xiaomi Technology from 2021 to 2022, where they led a large team and achieved top market share. In 2022, they joined ASSA ABLOY Group as an E-commerce Manager, overseeing the migration to Shopify and meeting sales targets. Most recently, Ricardo joined CLCircular in 2024 as the Chief Marketing Officer.

Ricardo Howell Polo completed their education at Politénico Grancolombiano from 2006 to 2010, where they obtained a Bachelor's degree in Marketing and Advertising. In 2017, they pursued a postgraduate degree in Project Management at Universidad El Bosque. Additionally, they have obtained various certifications including "Certificación en Estrategia de marketing de LinkedIn," "Certificación en Fundamentos de marketing de LinkedIn Marketing Solutions," and "Certificación «Diseño y contenido de los anuncios de LinkedIn»" from LinkedIn in 2023. Ricardo has also completed several online certification courses in digital marketing, such as "Digital Media and Marketing Strategies," "The Digital Marketing Revolution," "Digital Media and Marketing Principles," "Channel Management and retailing," "Digital Marketing Analytics in Practice," "Digital Marketing Analytics in Theory," and "Marketing in a digital world" from the University of Illinois Urbana-Champaign. Ricardo also holds certifications in "Content Marketing Certified," "Contextual Marketing Certification Course," "Inbound Certified," and "Social Media Certified" from HubSpot Academy. Furthermore, they have a certification in "Certificado en Cata de Cervezas" from Instituto Gato Dumas and completed a "Diplomado en Marketing Digital" from Universidad Piloto de Colombia. Finally, they obtained a certification in "Trade Marketing" from British American Tobacco and a diploma in "Diplomado en gerencia estratégica de la comunicación" from Politénico Grancolombiano in 2010.