Michelle Reid

Michelle Reid is a seasoned professional with extensive experience in revenue operations and sales strategy. Currently serving as Partner and Head of Rev Ops Group at B2B Fusion since August 2013, Michelle focuses on enhancing revenue through strategic improvements in marketing and sales processes. As a Revenue Operations Consultant and Salesforce Architect for Stratix Corporation, ongoing management of Salesforce.com is a key responsibility. Previous roles include Sales and Marketing Operations Senior Manager at Liaison Technologies, where leadership of a re-implementation of Salesforce.com was key, and Director of Pipeline Development and Marketing Operations at Bomgar Corporation. With a foundation in finance from Loyola University New Orleans, Michelle has consistently utilized analytical skills to drive significant revenue growth across various organizations.