Will Smith

Will Smith is an experienced digital strategist currently serving as Head of Strategy at ClearSky Logic since September 2025. Previously, Will held multiple roles at Equator from March 2019 to September 2025, including Senior Strategist and Digital Strategist, where responsibilities included managing digital marketing strategies for key hotel clients. Prior experience includes serving as Senior Analyst at 80 DAYS, where Will focused on delivering data-driven insights and digital marketing solutions. Earlier roles include Analytics Consultant at Equator, Marketing Executive at Energy Saving Trust, Digital Marketing & Business Development Manager at Puzzel Ticketing, and Assistant Business Manager at McDonald's. Will holds a Professional Diploma in UX Design from UX Design Institute, a Diploma in Digital Marketing from CIM, a Master of Science in Business Management with Entrepreneurship, and a BA in Business Economics & Financial Services from Edinburgh Napier University.