Karen Rivera

Karen Rivera is a seasoned professional with extensive experience in marketing, Salesforce administration, and project management. Currently serving as a Corporate Salesforce Marketing Cloud Account Engagement Strategist at Cleaver-Brooks since January 2020, Karen focuses on enhancing customer engagement through innovative marketing strategies. Previously, Karen held the role of Digital Marketing Manager at Women in Manufacturing Texas, where comprehensive digital media strategies were developed and social media platforms managed. With a background as a Salesforce Administrator and Executive Assistant at Cleaver-Brooks Sales and Service, Karen played a pivotal role in Salesforce implementation and executive support. Earlier career accomplishments include serving as Project Director & Trainer Development at FreemanGroup Service Solutions and Guest Services Manager & Trainer at Westin Hotels & Resorts. Educational credentials include a Bachelor’s Degree in Hotel/Restaurant and Institutional Management from Johnson & Wales University and various certifications in massage therapy.