Julia B.

Julia B. is an experienced professional in performance marketing and paid social strategy. Currently serving as Performance Marketing Lead at Cleo since March 2021, Julia previously held the position of Senior Paid Social Manager and Paid Social Acquisition Manager at Busuu where responsibilities included end-to-end campaign management for multiple brands. Prior to that, Julia worked at Merkle as a Senior Paid Social Account Manager, managing campaigns for Tier 1 and 2 clients and contributing to cross-department knowledge sharing. Additional experience includes roles at Jack Wills focusing on product launch coordination and data reporting, as well as a background in customer assistance at Boots UK. Julia is a graduate of the University of York, holding a Bachelor of Science in Psychology, and has enhanced expertise through participation in the Creative Data Academy workshop led by the Institute of Direct and Digital Marketing.