Saif Rasheed

Saif Rasheed is a seasoned growth consultant and marketing specialist with extensive experience in app store optimization, performance marketing, and user lifecycle management across various industries. Currently serving as a Growth Consultant for Cleo since May 2023, Saif provides strategic direction for App Store Optimization while advising the Head of Growth. Previous roles include Head of Growth for Mama Money, where responsibilities encompassed building a growth team to facilitate international remittances, and leading growth marketing efforts at HyperJar. Saif has also held positions with prominent companies, such as Yodel Mobile and IHG Hotels & Resorts, where strategic marketing initiatives and user retention were paramount. With a strong freelance background in digital marketing, Saif has consulted multiple brands on growth strategies and emerging trends in the digital landscape.