Cat Lincoln

Cat Lincoln is the founder and co-CEO of Clever Girls Collective, an influencer marketing agency. Cat has over 15 years of experience in marketing and communications, having previously worked as a vice president for brand marketing at Wells Fargo Wealth Management Group. There, they were responsible for managing marketing and communications programs targeting high net worth consumers.

Lincoln is an expert in brand strategy and has led multiple project teams to develop and launch sub-brands. Cat has also managed internal and external agency teams to update brand looks, photography, and language. In addition, they have extended brand systems to all communications, including recruiting and training programs.

As a skilled marketing program writer, Lincoln has composed brochures, presentations, sales kits, and training and internal communications materials. Cat has also shaped messaging and strategy for marketing initiatives, documented language and visual guidelines for all materials, and researched and edited market segmentation analysis reports. Furthermore, they have managed relationships with compliance and legal departments, created and updated internet and intranet content, produced recurring client communications, and composed holiday promotion and communications programs.

Lincoln is also experienced in process and project management. Cat has been responsible for the design and production of over 3,000 projects and has streamlined design and production studio processes. In addition, they have revamped inventory management systems and reduced operating costs by 50%.

Cat Lincoln's educational career would include a BA in Psychology from Bates College.