Dana Rhoades

Dana Rhoades is currently the Head of Strategy & Insights at Clever Strategy B.V., where they focus on building strong relationships with clients in the retail and manufacturing sectors to understand customer needs and develop effective CRM strategies. Previously, Dana served as a Data & Analytics Consultant at Jumbo Supermarkten, teaching the value of customer data to partners, and as a Merchandising Consultant at Precima, where they drove innovation and improved data quality. Dana also gained experience in various roles at dunnhumby, including Business Development Associate and Customer Strategy Consultant, achieving notable successes such as a 4:1 ROI in CRM strategies. Dana earned a Bachelor of Business Administration in Marketing from the University of Dayton, emphasizing Sales Management Psychology.