Esther Martínez del Palacio

Esther Martínez del Palacio has a solid work experience in the field of digital marketing. Esther is currently working as a Paid Media Specialist at Clicars since February 2023. Prior to this, they served as the SEM Team Lead at Convertix from March 2022 to February 2023.

From October 2019 to March 2022, Esther worked as a Paid Media Manager at Valor de Ley. Their responsibilities in this role included designing and implementing campaign strategies on platforms such as Google Ads, Facebook, Instagram, and Linkedin. Esther also focused on defining objectives, configuring them, and constantly monitoring and optimizing campaigns.

Before joining Valor de Ley, Esther worked as an SEM Specialist at 20lab from July 2017 to October 2019. In this position, they designed and implemented PPC strategies, managed client relationships, and tracked and reported results.

From April 2015 to June 2017, Esther worked as an SEM Executive at NIVORIA Group. Their main tasks involved implementing high-volume lead generation SEM campaigns, defining SEM strategies, and managing and optimizing campaigns by identifying high-performing keywords.

Esther began their career in digital marketing as an Online Account Manager at MARAK DIGITAL MARKETING from May 2012 to April 2015. In this role, they managed accounts, developed online marketing strategies, and created, managed, and optimized SEM campaigns.

Overall, Esther Martínez del Palacio has gained extensive experience and expertise in various aspects of digital marketing, particularly in paid media and search engine marketing.

Esther Martinez del Palacio completed their education in a Master's Degree in Marketing, specializing in Commercial Management, at CEF, Centro de Estudios Financieros, from 2011 to 2012. Prior to that, they obtained a Business Sciences Diploma from Universidad Rey Juan Carlos, between 2006 and 2010.

In addition to their formal education, Esther has earned several certifications. Esther obtained the Google Analytics certification from Google in May 2022. Furthermore, they hold certifications in Google Ads, including the Red de Búsqueda certification obtained in April 2022 and the Display certification obtained in December 2019.