Art Sobarzo

Art Sobarzo is a strategic marketing and operations executive with extensive experience in brand management and audience development. Currently serving as Brand Manager at KPRC since July 2021, Sobarzo previously founded Sobarzo Media Group. Previous roles include Chief Marketing Officer at North Houston Medical Clinics, where communications and community interactions were overseen, and VP of Audience Development, Marketing, and Branding at Walt Disney Television, focusing on brand engagement. Sobarzo revitalized NBCUniversal Media's on-air image as Senior Director of Marketing and produced impactful branding campaigns at Telemundo Houston as Director of Creative Services. Additionally, Sobarzo managed a restructuring assignment for a station in El Paso during a special role as President/General Manager. Early career experience includes roles at Telemundo Houston and Univision Communications. Sobarzo holds a Bachelor of Science degree in Communication and Media Studies from Texas A&M University.