Fernando Mendes

Fernando Mendes possesses extensive experience in marketing technology, analytics, and CRM, with a focus on data analysis, conversion rate optimization, and campaign coordination. At ClickBus from June 2019 to January 2024, Fernando served as Coordenador de Martech & Analytics, implementing key analytics tools, conducting A/B tests, and generating insights through SQL. Prior roles include performance marketing strategist at RankMyApp, where expertise in integration and mobile performance marketing was developed, and an analyst at Porto Seguro, where sustainability projects and environmental management systems were managed. Educational qualifications include experience in growth hacking from Gama Academy and a postgraduate degree in Business Management from Senac São Paulo.