Ashraf Adams

Ashraf Adams is an experienced professional in the FMCG and E-Commerce sectors, currently serving as the Senior Category Manager for E-Commerce at Clicks Group, where responsibilities include developing and executing category strategies to exceed financial targets in Health, Foods, and General Merchandise. Prior roles include NPD Buyer in Healthcare at Clicks Group, Customer Manager for Private Label at Pioneer Foods, and Senior International Brand Manager, highlighting expertise in market research, brand management, and private label strategy. Ashraf's career began at Vital Health Foods and includes positions at The Ceres Beverage Company, Fine Chemicals Corporation, and Warner Lambert, showcasing a strong foundation in R&D, quality assurance, and product innovation. Ashraf holds multiple degrees, including an MCom in Business Administration and Management from the University of the Western Cape and a B.Sc. Honours in Pure & Applied Chemistry from the University of Cape Town.