Daniel E. Lárraga Goñi

Regional Head of Commercial Strategy at Clicoh

Daniel E. Lárraga Goñi has a diverse work experience in various companies and roles. Daniel E. is currently working at clicOH as the Regional Head of Commercial Strategy and was previously the México Head of Sales. Prior to that, they worked at KAVAK.com as the Head of Brand Partnerships, where they focused on generating agreements with companies to enhance the company's value proposition. Daniel E. also led implementation and organizational changes for strategic projects.

Before joining KAVAK.com, Daniel worked at Dalton Corporación, where they held multiple roles. Daniel E. served as the Gerente Comercial, where they developed marketing strategies to achieve profitability and positioning goals. Daniel E. also served as the Gerente Regional de Marketing y Ventas Digitales, where they were responsible for digital marketing strategies, lead generation, sales monitoring, and process implementation. In addition, they worked as the Gerente Regional de Marketing, overseeing strategic campaign planning, budget management, media coordination, and talent coordination.

Earlier in their career, Daniel worked at Fograi POP as the Coordinador de Comunicacion y Marketing, responsible for coordinating designers, community managers, account executives, and Google Ads administrators to achieve client objectives. Daniel E. also conducted communication measurements and control panel reporting. Prior to that, they worked at Solar House as the Coordinador de medios, comunicación y Marketing, focusing on marketing campaigns, brand development, and communication channels.

Daniel's work experience also includes a role as a Practicante de Comunicación y Medios at the Comisión para asuntos de la niñez - Ayuntamiento de Guadalajara, where they served as a community manager and was engaged in content creation, media analysis, press releases, strategic planning, and media relations.

Overall, Daniel E. Lárraga Goñi has gained extensive experience in commercial strategy, sales, brand partnerships, marketing, and communication throughout their career in various organizations.

Daniel E. Lárraga Goñi pursued their undergraduate studies from 2012 to 2015 at Universidad Panamericana, where they obtained a degree in Ciencias De La Comunicación Con Especialidad En Publicidad y Relaciones Publicas. Daniel E. continued their education in 2016 and 2017 at the same institution, completing a postgraduate program in Comunicación y Mercadotecnia Politica. In 2021, Daniel enrolled in a diploma program at Universidad Anáhuac, specializing in Business Intelligence and Transformation Digital, which they completed within the same year. Currently, they are scheduled to undertake a diploma in Ciencia de Datos at EBAC - Escola Britânica de Artes Criativas e Tecnologia from 2023 to 2024.

Links

Timeline

  • Regional Head of Commercial Strategy

    September, 2022 - present

  • México Head of Sales

    December, 2021

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