Valerie van Arkel

Valerie Van Arkel has extensive work experience in brand management and marketing. Valerie is currently the Director of Brand Marketing for CLIF Kid and LUNA at Clif Bar & Company, a position they have held since March 2023. Prior to this role, Valerie served as the Senior Brand Manager for CLIF Kid from March 2021 to March 2023, and as the Brand Manager for CLIF Kid from March 2020 to March 2021.

Before joining Clif Bar & Company, Valerie worked at Del Monte Foods, Inc. where they held various roles. Valerie was a Brand Manager for Vegetables from February 2019 to March 2020, a Brand Manager for College Inn Broth from June 2018 to February 2019, and a Shopper Marketing Manager from October 2017 to June 2018. Valerie also served as the Senior Associate Brand Manager for Fruit from July 2015 to October 2017, during which they successfully launched new adult snacking platforms and received the 2017 Product of the Year award.

Prior to Del Monte Foods, Valerie worked at LeapFrog as an Associate Brand Manager for Tablet Hardware & Accessories from July 2012 to April 2015. Valerie also gained experience at Dell as an Intern Graduate Sr. Advisor from June 2011 to August 2011, providing email and CRM targeting strategies to Dell's SMB division.

Valerie's earlier experience includes roles at Ravel, LLC as a Consumer Insights Strategist from April 2008 to July 2010, and as a Project Manager/Researcher from September 2004 to April 2008. Valerie also worked as a Marketing Intern at Andersen Corporation in 2003.

Overall, Valerie Van Arkel has a strong background in brand marketing and management, with a focus on launching successful products and implementing effective marketing strategies.

Valerie Van Arkel completed their Bachelor of Arts degree in Psychology and Communications at the University of Michigan from 2000 to 2004. Later, they pursued their MBA at the Texas McCombs School of Business, specializing in Brand and Product Management, from 2010 to 2012.