Sara Walker-Santana

Sara Walker-Santana has extensive experience in product marketing and strategy consulting. Sara worked as a Product Marketing Consultant for various clients since 2017, where they focused on developing positioning and value propositions, creating go-to-market strategies, and producing thought leadership content. Sara also played a crucial role in the growth and success of Arbol, an insurtech/blockchain company.

In 2019, Sara took on the role of Director of Marketing at Atakama, an enterprise data protection and security solution. Sara was responsible for building the overall marketing strategy, personas, and content calendar to help the team find product-market fit. Additionally, they led growth and testing strategies through various marketing channels.

Prior to that, Sara worked as a Strategic Marketing Consultant for Equinox in 2017, where they developed a go-to-market strategy for an omnichannel software and hardware project. Sara also co-founded and managed DigitalFlash, an award-winning boutique digital agency that provided digital marketing and experiential services.

Sara's earlier experience includes working as an Integrated Marketing Manager at Macy's, where they led the creation of numerous English and Spanish omni-channel advertising campaigns. Sara also held positions as an Executive Producer and Producer in the Creative Marketing department at Macy's.

Overall, Sara has a diverse range of skills and experiences in product marketing, strategy consulting, and creative marketing. Sara has a proven track record of driving growth and success for various clients and companies.

Sara Walker-Santana has a Bachelor of Arts (B.A.) degree in History from the University of Wisconsin-Madison. Sara attended the university at an unknown timeframe. In 2008 and 2009, they studied Digital Marketing at New York University. In 2003, they also attended the School of Visual Arts to pursue a field of study in Film/Cinema/Video Studies.

In terms of additional certifications, Sara obtained the "Lean Startup Principals for the Social Sector" certification from Acumen Academy in July 2021. Sara also obtained the "Section4 Certified Innovation Strategist" certification from Section4 in July 2021, as well as the "Section4 Certified Business Strategist" certification from Section4 in July 2020.