María del Mar Lucas Carpio

María del Mar Lucas Carpio is a seasoned marketing professional with extensive experience in brand strategy, digital marketing, and loyalty programs. Currently serving as Project Marketing Manager at Clínica Baviera since July 2014, María del Mar oversees various digital campaigns, including e-mail marketing and social media advertising, and has successfully launched a loyalty program as well as local marketing initiatives with influencers. Prior to this role, María del Mar worked at Ruralka Hoteles from June 2008 to June 2014, where responsibilities included defining and executing marketing strategies, managing online marketing, and driving eCommerce initiatives. Educational background includes a Master's Degree in Communication, Public Relations, and Protocol Management from ESERP Business & Law School, a Degree in Tourism Management from Universidad Rey Juan Carlos, and a recent completion of ThepowerMBA Future Leaders program.