Roger Purcell

Roger Purcell is a seasoned professional in strategic research and audience insights, currently serving as the Director of Strategic Research at Clio, a cloud-based legal technology company since April 2024. Previously, Roger held significant roles at Spotify as the Associate Director of Research & Insights, leading a global team to enhance advertising effectiveness and audience targeting from March 2019 to March 2024. Prior positions include Director of Customer & Competitive Intelligence at Condé Nast, where oversight of research managers improved market intelligence and ad effectiveness, and Global Product and Sales Research Director at Apple, where Roger established the research department focusing on consumer insights. Additional experience includes roles at The Walt Disney Company, NBC Universal, Turner Broadcasting, and internships at Sony BMG and Accenture. Roger holds a BS in Management Science & Engineering from Stanford University, an MBA in Media, Marketing, and Finance from Columbia Business School, and an MS in Industrial & Systems Engineering from the University of Southern California.