Samantha Mitchell

Samantha Mitchell is a seasoned strategic leader with extensive experience in digital transformation and product development within the consumer goods and manufacturing sectors. Currently serving as Managing Director of the Global Consumer Goods and Manufacturing Practice at Cloudgaia, Samantha has previously held significant roles such as Chief Digital Officer and Chief Product Officer at CONA Services, where responsibilities included leading product strategy and facilitating innovation for the Coca-Cola Bottling network. Prior experience at Coca-Cola Amatil included positions such as Group Chief Digital Officer and General Manager of Sales Strategy, focusing on comprehensive digital strategy, operational efficiency, and customer experience enhancement. Samantha's career began in financial roles, advancing from Financial Accounting Specialist to Financial Controller, and Samantha holds a degree from the College of NSW.