Alejandro U.

Alejandro U. has extensive experience in digital development and marketing, currently serving as the Atleti Lab Director and Deputy Director of Digital Development at Atlético de Madrid since July 2011. Alejandro's roles have included managing innovation projects, digital strategy, and campaigns for proprietary products. Previous positions include Deputy Director of Marketing and Digital Development, New Media Manager, and consultant roles at Acción Cultural Española and Social Noise. Alejandro's educational background includes advanced degrees and certifications from prestigious institutions such as MIT Sloan School of Management and Esade, focusing on digital business, project management, and innovative leadership.