Carlos Hinojosa

Carlos Hinojosa is a seasoned marketing professional with extensive experience in sports marketing and brand management. Currently serving as Jefe de marcas y Experiencia del Fan at Club de Futbol Monterrey Rayados since August 2013, Carlos oversees sponsor management and marketing plan execution to optimize investment returns. Previous roles include Marketing CRM Shutpoint at Axsis Tecnologia, where Carlos developed marketing strategies for a CRM product, and strategic planning at Unetefan, focusing on building commercial relationships in the sports industry. Earlier experience at Invicto involved brand association with sports through positioning strategies and activation development, while Customer Service Representative at Continental Airlines ensured quality support in reservations. Carlos holds a Master's in International Business and Sports Marketing from Johan Cruyff Institute and a degree in Marketing from Tecnológico de Monterrey.