Shah Alum has extensive experience in digital marketing and eCRM, currently serving as Vice President at J.P. Morgan since July 2016. Previous roles include positions as eCRM Manager for EMEA and a Consultant at emocial digital, where expertise in email, social, mobile, and digital marketing was developed. Shah also contributed to B2B digital marketing as an e-Marketing Consultant at Wildfire HQ Marketing, and held managerial roles at Naked Communications Europe and Intela, driving revenue through strategic email campaigns. Additional experience includes digital project management at eBay Enterprise and client service consultancy at Emailvision, managing significant accounts and ensuring best practices in email marketing. Shah Alum holds a BSc in Information Systems with Business Management from the University of Westminster.