Shahin Ourian

Shahin Ourian is an experienced professional in social analytics and digital marketing, currently serving as the Listening, Measurement, & Insights Manager for Social Marketing at LinkedIn since 2022. Shahin leads Social Analytics and Content Performance Insights, enhancing reporting processes and developing dashboards to improve KPI tracking for executive leadership. As the Los Angeles Lakers Social Content Creator and Fan Community Lead at Purple & Gold since 2013, Shahin curates and produces engaging social media content. Previous roles include Social Analytics & Audience Insights for Amazon Music at Laundry Service, where strategic recommendations significantly boosted follower engagement. Shahin's expertise is further demonstrated through tenures at 9th Wonder Agency, Red Bull Media House, and Edelman, alongside foundational roles at MarkMonitor, 21st Century Fox, and the Motion Picture Association of America. Educational qualifications include an MBA in Strategy and Marketing from Pepperdine Graziadio Business School and a BA in Political Science from UC Irvine.