Samantha Santoro

Samantha Santoro is an accomplished public relations professional currently serving as an Account Director at CLYDE, where strategic leadership in earned, paid, and social media campaigns spans multiple sectors, including financial services, higher education, and healthcare. Recognized as a 2024 Top Woman in PR - Rising Star by PR News, Samantha also leads CLYDE's fellowship program, enhancing both account profitability and professional growth. Previous roles include Account Supervisor at CLYDE, where a successful campaign increased earned media share of voice by 16%, and Account Supervisor at Regan Communications. Educational qualifications include a Bachelor of Science in Public Relations and a Political Science minor from Boston University, and an ongoing MBA at the University of Virginia Darden School of Business.