Charles Bowie

Head Of Customer Value & Analytics

Charles Bowie serves as the Head of Customer Value & Analytics at Virgin Money since September 2019, where responsibilities include developing strategies to enhance customer value in Personal Banking and optimizing account sales performance. Prior roles at Virgin Money include Head of Personal Customer Management, focusing on customer relationship initiatives and leading the Personal Analytics team. Earlier experience includes six years at KPMG UK as a Senior Manager in Management Consulting, specializing in customer experience for banking clients, and an eight-year tenure at HSBC in various managerial positions, including Regional Business Manager and Branch Manager. Charles holds a BA (Hons) in Economics from the University of Strathclyde and a BSc (Hons) in Financial Services from The University of Manchester.

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