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Michael Brown

CRM And Loyalty Lead, Brand And Marketing at Virgin Money

Michael Brown has extensive experience in marketing, particularly within the banking sector. Currently serving as CRM and Loyalty lead and previously as Head Of Marketing and Senior Marketing Manager at Virgin Money since July 2016, Michael has been instrumental in delivering integrated acquisition and retention campaigns for Business and Commercial divisions. Prior experience at the Royal Bank of Scotland from 2010 to 2016 included roles as Senior Marketing Manager and Marketing Manager, focusing on the management of direct marketing, online support, and brand consistency for SMEs. Earlier career stages involved positions as Direct Marketing Manager at Royal Bank of Scotland Group and Marketing Executive at Winterthur Life. Michael holds a BSc in Economics and Business from Cardiff University.

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