Serena Shi

Serena Shi has had a diverse range of work experiences in various industries. Serena most recently worked at Red Bull as the Sr. PR & Marketing Director, where they were responsible for brand promotion, marketing, public relations, social media content, and event sponsorship. Prior to that, they worked at the National Basketball Association (NBA) as the Branded Manager & Global Partnerships, where they planned and executed marketing activities for the NBA Playzone and managed the brand management system. Serena also had experience as the Senior Digital Marketing & Communication Manager at Ctrip, the leading OTA in China, and as the Senior Editor Manager at Hearst Magazines, where they coordinated integrated marketing activities for Femina and ELLE magazines.

Serena Shi earned a Master of Arts (M.A.) degree in Arts & Social Science from the National University of Singapore, which they attended from 2005 to 2007. Prior to that, they studied at Soochow University from 2000 to 2004, where they obtained a Bachelor's degree in 视觉传达设计 (Visual Communication Design). In addition to their formal education, Serena Shi has also obtained several certifications. Serena obtained a certification in Sports Brand Management from PADI in September 2020. In October 2018, they obtained a certification in 石眼 (Rock Eye) from the International Association of Amusement Parks and Attractions (IAAPA). Serena also holds a certification in 出版专业资格证书 (Publishing Professional Qualification Certificate) from the Ministry of Human Resources. The specific month and year of obtaining this certification are not provided.