Iván Samayoa is currently the Gerente de Plataformas Digitales at CMI-Corporación Multi Inversiones, where they lead the digital team for OMD and PHD, developing digital strategies focused on return on investment for prominent brands. Iván previously served as the Director Digital at Omnicom Media Group from 2018 to 2021 and as the Director de Operaciones Digitales at Omnicom Group from 2014 to 2018. They also held the position of Jefe de operaciones at e-Viral in 2010-2011. Iván is pursuing a degree at Universidad Rafael Landívar and has a Master's in Marketing Management from Panamerican Business School.
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