Raquel C.

Vp, Data Analytics at CMI Media Group

Raquel C. has a wealth of experience in data analytics and client services delivery. Raquel started their career at Givaudan Brasil Ltda in 1990, where they worked in marketing and sales for flavors. From 1999 to 2002, they served as an Account Manager and Media Buyer-Planner at i-Frontier/Avenue-A Razorfish, managing multiple pharmaceutical accounts and overseeing various aspects of online campaigns.

In 2002, Raquel joined Razorfish as a Senior Account Manager, where they directed and administered day-to-day account service for multiple clients. Raquel then transitioned to the role of Senior Business Analyst/Business Analyst, specializing in digital media projects and providing senior BI leadership and support.

Raquel's role at Razorfish evolved further, and they became a Manager in Client Services Delivery in 2008, responsible for leading the Data Analytics team, developing staff talent, and designing new processes and products. In 2011, they were promoted to Director of Client Services Delivery, where they created and executed program and project management processes under the BI/Data Analytics department.

Raquel's most recent position is Vice President of Data Analytics at CMI Media Group, a role they started in September 2021. In this position, they continue to utilize their expertise in data analytics to drive strategic insights and support client goals.

Raquel C. has a Bachelor of Science degree in Business Administration with a specialization in Marketing from Rowan University. Raquel also studied English Language and Literature at Pontificia Universidade Catolica de Sao Paulo.

Links

Timeline

  • Vp, Data Analytics

    September, 2021 - present

  • Director, Data Analytics

    June, 2013