CMO Consulting Group
Mike Butler has a diverse and extensive work experience in the field of strategy and marketing consulting. Mike is the Founder and President of CMO Consulting Group LLC, a renowned consulting firm serving clients in various sectors. Prior to that, Mike worked as the Chief Commercial Officer for HomeAway, Inc and as the Chief Marketing Officer for T-Mobile USA, where they achieved impressive revenue growth and customer base expansion. Mike also played a significant role in building the brand strategy for Capital One and the US cereal business for Kellogg Company. Mike's career highlights include leading teams, managing budgets, and delivering successful marketing campaigns.
Mike Butler attended the University of Greenwich from 1980 to 1984, where they obtained a Bachelor's Degree in Business Studies with First Class Honors.
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CMO Consulting Group
CMO Consulting Group is a dynamic brand and marketing consulting firm, founded in 2009. We are passionate about helping our Fortune 500 clients, build powerful brands, solve their toughest marketing challenges, and achieve their short and long-term business goals. BRAND DIFFERENTIATION Our deep experience across many industries supports our conviction that brands should be a cornerstone of a winning business strategy and that brand strength plays a vital role in long-term company performance. We help companies rejuvenate tired brands, maximize the value of existing brand assets, and create new brands for new segments and markets. MARKETING PERFORMANCE Marketing tools and tactics may vary by industry, but the essential focus is the same – to drive growth, help accomplish short and long-term business goals and deliver an attractive return on investment. We help companies deliver improved marketing results by auditing past performance, identifying key consumer and competitive dynamics, and partnering to address the most important opportunities. INNOVATION We believe that innovation is the lifeblood of future growth and shareholder value. A company that fails to innovate – responding to market trends, recognizing and taking advantage of evolving consumer needs and successfully addressing competitive threats – runs the risk of quickly becoming redundant. We help companies sharpen innovation strategies and rapidly deliver successful new products and services to the market.