CMR GROUP
Karen Vasquez is an experienced professional in the fresh produce industry, currently serving as a Category Manager at FRUITS CMR, S. A. since December 2019, where procurement and sales of various fruits during the counter-season are a primary focus. Prior to this role, Karen held the position of Local Marketing Manager at Westfalia Fruit from May 2016 to January 2019, overseeing operations related to the ripening and distribution of avocados, mangos, and grapes in Peru. Karen also contributed as a Research Assistant at the Asociación de Productores y Exportadores de Palta Hass del Perú, participating in collaborative projects with international research institutes. Educational qualifications include a Programa de Desarrollo Directivo from IESE Business School, an MBA in Design Thinking from EAE Business School, and foundational education in International Commerce and Agriculture.
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CMR GROUP
CMR Group is a business group founded in 1879 and dedicated to the marketing of fruit and vegetable products, whose parent company is Fruits CMR (El Prat, Barcelona). We have our own points of sale in Mercabarna, Mercamadrid, and Mercaleon; commercial offices in Ridderkerk (Holland), Paris and Perpignan (France), and Lisbon (Portugal); and highly professionalized Distribution and Import-Export departments. For its part, our production subsidiary in Brazil (Natal), with an area of 2,200 hectares, cultivates and exports fruit and vegetable products to group companies under the COSARICA own brand. Our headquarters in El Prat de Llobregat houses, in its 11,000 m2, 28 cold rooms and 23 ripening rooms with a capacity for 5,000 pallets and 17 loading and unloading docks. We sell very varied product lines: fruits, vegetables, tropical, exotic and ethnic, berries, citrus, IV and V range products, aromatic herbs and organic products. This wide range, its extensive period of availability, thanks to the counter-season imports that we have been developing since 1985, and the fact of working with shippers and producers from all geographical areas, in Spain and abroad, allow us to cover the maximum demand. of our clients: retailers, retailers, municipal markets, greengrocer chains, modern distribution and HORECA from South, Central, North and Eastern Europe and North Africa. We maintain a close relationship with them and with our suppliers which, in turn, generates an exchange of commercial information of great economic value. Our total sales have maintained remarkable and sustained growth in recent years. All this thanks to an exceptional human team, where highly qualified young people work side by side, and collaborators with extensive experience and extensive knowledge of the sector.