Daniela Caçapietra MacHado

Daniela Caçapietra Machado serves as the Global Director of Marketing & Product at C&M Software since September 2022, where innovation in the financial services sector is driven through strategic development of products linked to Pix, FedNow, and BRE-B, achieving a 63% market share in Brazil. Daniela founded and led 10025 Brand as CEO, focusing on contemporary fashion and brand consistency. Previous roles include Media Supervisor/Manager at Wieden + Kennedy, Digital Media Supervisor at Naked Brasil, and Digital Media Planner at Euro RSCG 4D, among others, where significant contributions to integrated marketing strategies and digital campaigns for major brands were made. Daniela holds multiple degrees from prestigious institutions, including Harvard Business School and the Fashion Institute of Technology.