Arnaldo Smet

Arnaldo Smet is an experienced marketing professional with a strong background in communications and brand marketing across various industries. Most recently, Arnaldo served as Director of Marketing Communications for CNBC International at NBCUniversal from February 2022 to March 2024, where responsibilities included translating business strategies into marketing objectives and guiding campaign strategies. Prior to that, Arnaldo was Vice President of Brand Marketing for EMEA at Hasbro, leading content and brand marketing efforts for a diverse portfolio of entertainment franchises. Earlier roles at WarnerMedia included Senior Marketing & PR Manager and Digital Manager for Central and Eastern Europe, where Arnaldo oversaw marketing communications and digital content strategies. Arnaldo's career began with account management roles at Way To Blue and experience in the film industry as a press assistant and production assistant. Arnaldo holds multiple master's degrees from the University of Antwerp in Multilingual Business Communication and Germanic Literature and Linguistics.