Brent Battaglia

Brent Battaglia currently serves as the Aftermarket Solutions - Construction Equipment Commercial Leader and Director of Sales for North America at CNH Industrial, a position held since November 2009. In this role, Brent manages a team of 8 Business Aftermarket Managers and oversees a P&L representing over $200 million in annual sales across 65 dealer complexes and 260 dealer locations. Responsibilities include defining and executing aftermarket sales strategies, achieving revenue and gross profit goals for parts, service, and attachment sales, and collaborating with dealers to enhance business operations. Prior experience includes roles as Parts and Service Sales Manager at CNH Industrial, where Brent focused on revenue growth across 50 dealer locations, and an internship at Caterpillar, where Brent developed marketing materials and mentored interns. Brent holds a Bachelor of Science degree in Agribusiness Markets and Management from the University of Illinois Urbana-Champaign.