Amelia Simpson is a seasoned professional in audience engagement and analytics, currently serving as Senior Director of Audience & Engagement Analytics at CNN since September 2025. Prior to this role, Amelia held the position of Director of Audience Insights at The Washington Post from November 2021 to September 2025, where significant achievements included establishing the first commercial insights function and modernizing workflow systems to enhance audience data utilization. Amelia's career began at Weber Shandwick in May 2014, progressing through various roles to become Vice President of Analytics & Insights, leading a skilled team in delivering data-driven strategies for major global accounts. Additional experience includes positions as a Program Assistant at Boston University School of Social Work and School of Management, alongside early research assistance at the National Defense University. Amelia holds a Master of Science in Business Analytics from Georgetown University and a Bachelor of Science in Communication and Media Studies from Boston University.
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