Danielle Baker

Danielle Baker is an experienced professional in retail operations and trade management. Currently serving as Trade Planning Manager at Co-op since December 2023, Danielle previously held various roles within the same company, including Retail Operations Excellence Manager and Trade Improvement and Response Manager, where responsibilities included planning trade strategies and supporting key trade initiatives. Prior to Co-op, Danielle worked as a Recruitment Consultant at Switch Consulting and held multiple management positions at Tesco from July 2010 to October 2015, culminating in Deputy Manager and Trade Manager roles overseeing large store operations. Danielle holds a 1st Class Honours Bachelor's degree in English Literature and Human Geography from Aberystwyth University.