Liz Walker

Liz Walker is a seasoned marketing professional with extensive experience in media planning, digital performance, and e-commerce strategies. Currently serving as Senior Lead in Media Planning and Optimisation at Co-op since October 2019, Liz is responsible for defining the organization's media and audience strategies while managing the full funnel media budget planning to support various business units, including eCommerce. Previous roles include Senior Marketing Manager positions focused on acquisition and retention at Co-op and Bolton City Council, where Liz utilized commercial acumen to enhance high-profile marketing campaigns. Earlier experience at Asda encompassed senior marketing management across multiple channels, with responsibilities ranging from strategic planning to content delivery. Liz holds a BA Hons in English Literature and Philosophy from The University of Sheffield and a Post Graduate Diploma from the Chartered Institute of Marketing.