Michael Williams

Michael Williams is an experienced professional in category management and business development, currently serving as a Category Buyer for Petcare at Co-op since April 2022. Prior to this role, Michael held multiple positions at Warburtons, focusing on online strategy development and managing significant customer accounts, including a total revenue of approximately £14 million for key retailers. Experience at Twinings as a Regional Account Manager involved substantial revenue generation and successful account management across numerous clients. Michael also gained valuable insights into supply chain operations while working for Encirc in various sales and project roles. A graduate of Durham University with a Bachelor's degree in Business and Management, Michael has demonstrated a consistent ability to drive sales growth, optimize profitability, and manage complex customer relationships throughout a progressive career.