Rob M.

Rob M. has extensive experience in marketing, customer strategy, and communications, currently serving as the Head of Customer & Communications - Wholesale at Co-op since March 2013. In this role, Rob M. leads marketing and communication strategies for B2B2C audiences and oversees campaign delivery across multiple channels. Previous positions include CRM Lead, where Rob M. was instrumental in developing omnichannel CRM strategies, and Head of Personalisation, focusing on customer-centric campaigns for 4 million members. Prior to Co-op, Rob M. held various marketing and strategy roles at The Co-operative Banking Group, The Co-operative Group, Bank of Scotland, Abbey National, and Zurich Insurance. Educational qualifications include multiple certifications from the Institute of Data and Marketing, as well as diplomas from CIM and the Chartered Insurance Institute.