Sam Mason

Sam Mason is an experienced marketing professional with extensive expertise in multi-channel retail and product marketing for both non-profit and renowned commercial retail brands in the UK. Currently, they serve as the Marketing and Communications Manager at Eden Rivers Trust and a member of the National Members Council at Co-op. With a strategic, results-focused approach, Sam has spent the last decade in wildlife and environmental conservation, while also having a gift for understanding and communicating with customers. Their specialties include strategic and digital marketing, category management, and visual disciplines such as advertising and merchandising, alongside an interest in the sociology of digital technology and consumer behavior.