Morten Friis

Morten Friis is an experienced executive in the beverage industry, currently serving as Executive Vice President at CO-RO since April 2020, overseeing activities across the MEA region from the Regional HQ in Dubai and managing multiple joint ventures. Previously, Morten held the position of CEO at Binzagr CO-RO Ltd. from November 2011 to April 2020, where responsibilities included managing a team of 350 employees and driving the company's top and bottom line in the GCC market. Morten's earlier roles include Director at Agrana Juice in Denmark, Corporate Innovation Manager at Agrana Juice GmbH, R&D Manager and Co-owner at Vallø Saft A/S, and Section Manager R&D at Faxe Kalk A/S. Morten possesses an MBA from Copenhagen Business School and a Bachelor of Science in Chemistry Engineering from DTU - Technical University of Denmark.