Jessica Rice is an experienced Executive Leadership and Transformation Coach at Jessica Rice Coaching, specializing in high-performance coaching for ambitious leaders and entrepreneurs since October 2019. In addition to this role, Jessica serves as a Mental Fitness Coach for Positive Intelligence, an Executive Coach for Skillsoft, and a PrinciplesYou Coach at Coaching.com. Jessica's expertise encompasses brand strategy and business consulting, with a focus on developing brand personas and business missions. Previously, Jessica held key positions at SHOP.COM, including Director of Frontend/UX Design and Engineering, where leadership, strategic direction, and user experience were prioritized. Earlier experience includes marketing and communications at the Naval Postgraduate School. Jessica holds a degree in Information Technology and Communication Design from CSU Monterey Bay.