CoachUp
Adam Soroca is a seasoned executive with extensive experience in product management and development within the technology and advertising sectors. Currently serving as the Chief Product Officer at Magnite since July 2017, Soroca directs the company’s strategic product initiatives. Prior to this role, Soroca was the Head of the Global Buyer Team following the acquisition of nToggle, which Adam founded and led as CEO from August 2014 until its acquisition in July 2017. Soroca has also held significant positions such as Chief Product Officer at Millennial Media and Jumptap, as well as General Manager at Lycos, Inc. Additionally, Soroca serves on the Board of Advisors for multiple companies including Chalk Digital and CoachUp. Soroca holds a BA in Economics from Middlebury College.
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